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Why Serendipity

We are especialised in helping companies embrace innovation in their business model in order to become competitive and achieve better results.

According to Wikipedia, “Serendipity means a “fortunate happenstance” or “pleasant surprise” produced when looking for something else. Serendipity, from a  broad perspective is an accident. But this word, more than an accident, suggests us collaboration, interaction, relationship, innovation, creation, open mindset and adaptability to change.

In history, there are quite a few examples of innovation by serendipity: play dough, Discovery of America, microwave, peniciline, post-its, coke, velcro or quinine. In our web we have included several examples of serendipity.

To us Serendipity more than an accident represents a skill, an attitude and a philosophy. It is an ability to connect alternate realities to obtain solutions that sort out needs and add value. As Louis Pasteur said: “Chance favors the prepared minds”.

Values

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Results, Proactivity, Hard work, Effectiveness and Experience
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Ilusion, Optimism and Far-sighted approach
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Transparency and Confidence
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Team work and Customisation

Results, Optimism, Enthusiasm, Far-sighted approach, Proactivity, Hard work, Experience, Transparency, effectiveness, customisation, team work, confidence. We are passionate about achieving better results by optimising resources. At Serendipity, there is a dedicated team of highly qualified professionals with proven experience in a wide range of sectors and great capacity when it comes to delivering solutions ready and waiting for you.

Learning business models quickly and effectively is one of our foremost skills and allows us to devote more time to providing our clients with both value and results. We cover every stage of the innovation process, be it directly or through our network of partners, which includes first-rate specialists in each and every field imaginable. We focus on providing our customers with maximum value and offering solutions to meet their needs; that is why we believe in the value of specialisation.

We are a gifted, creative, passionate and professional team.

Team

María Zubeldía Díaz

María Zubeldía Díaz

Co-Fundadora – Corporate Development Director

Extensive national and international career in a range of private industries and the private sector. Adept at prospecting for new customers, conducting international negotiation processes and identifying new business opportunities.

Our inspiration

Recent post

  • Desayuno-demo de Binnakle, el juego que ayuda a las empresas a innovar
  • Segunda edición de Pamplona Innovaction Week
  • El evento InnovAction Week candidato a los premios Evento Plus

Contact us

Plaza de la Libertad 8, Entreplanta, Oficina 1 - 31004 Pamplona
María - 34 676 410 027
info@serendipity-innovation.com
mzubeldia@serendipity-innovation.com
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