Four innovative products or services in 15 weeks that are really attractive and feasible.
Forth methodology’s strenghts are:
With a regular innovation process 37.5% of the screened ideas are launched whereas with the Forth Innovation method 77% of the new mini business cases are launched.
Build a committed ideation team, draw up a concrete innovation assignment and identify promising opportunities.
Explore trends, technology, opportunities from the kick-off and customer insights. Choose the most promising opportunities and customer insights.
Develop twelve new promising innovative concepts for products, services or business models in a two day brainstorm. Work them out in concrete concepts descriptions.
Check the concepts among the target group in qualitative/on-line research and improve them. Choose the 3-5 best concepts to work out in a mini new business case in the next step.
Work out the 3-5 best new product concepts into mini new business cases: a concrete mini business plan per concept. And present them to top masnagement for decision making for further product development in their stage-gate innovation process.
Serendipity is not a conventional company and we would not like becoming one. We are not afraid to follow unexplored paths in our efforts to differentiate, and provide innovative solutions to our customers and drive their business forward.